This Week's Cartoon
Brand Storytelling, Showmanship, and Salesmanship
Brand storytelling is one of the most wildly overused (and least understood) buzzwords of marketing. It’s often casually used without discretion to describe just about any type of marketing communication. Years ago, I visited the Portland studio of Character, which helped pioneer storytelling as a framework for brands, and chatted with Jim Hardison and David Altschul. Part of what…
Read More