Book collection celebrating 15 years of Marketoonist

This Week's Cartoon

Marketing Effectiveness cartoon

Dispatch from Cannes Lions ’24: Marketing Effectiveness

The Cannes Lions International Festival of Creativity has been on my bucket list ever since I started in marketing. I’m here for the first time this week thanks to System1 — who I’ve known since their Brainjuicer days. They invited me to be a Marketoonist-in-Residence for the week, so I’m going to capture some of the themes I notice as… Read More

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Anecdotes and Data cartoon

Anecdotes and Data

There’s a well-known aphorism that “the plural of anecdote is not data.” I found it interesting to learn that the origin of that line was actually the opposite.  In the late 60s, a Cal Professor and political scientist named Ray Wolfinger heard a student dismiss a statement as “just an anecdote” and responded that “the plural of anecdote is data.”… Read More

AI Chatbots and GenAI Hype cartoon

AI Chatbots and GenAI Hype

We’re at a surreal stage of generative AI adoption, as some of the growing pains of this still relatively new technology are revealed in funny and bizarre ways. Google released “AI Overviews” at scale in the US recently, giving everyone an opportunity to kick the tires and ask Google questions answered by AI, which then appeared at the top of… Read More

Guessing the Brief cartoon

Guessing the Brief

I stumbled across a quote recently from legendary ad agency founder Pat Fallon: “If the creative brief is not itself creative, what right do its authors have to expect anything different?” The brief is often treated as a formality or a tick-box exercise, rather than one of the most important tools in a marketer’s toolkit.  A brief is frequently the… Read More

Market Share cartoon

Market Share and Competitor Obsession

I’m returning from giving a keynote talk in Europe on different types of marketing myopia, and gave some thought this week to category myopia. There’s a famous Jeff Bezos quote attributed to an early Amazon shareholder letter: “We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs, and then we work back from there.” In contrast,… Read More

Marketing Math cartoon

Marketing Math

Marketers learning to speak the language of the CFO has been a running theme in my cartoons over the years. Even as marketing has become more data-driven, there’s still a gap between marketing and the rest of the organization. Last year, Mastercard CMO Raja Rajamannar brought his CFO Sachin Mehra to the Cannes Lions to give a joint talk on… Read More

AI Co-Pilots and the Future of Work cartoon

AI Co-Pilots and the Future of Work

I like the analogy of AI as a “co-pilot.”  Microsoft largely popularized this model — now branding all of their AI tools as “Copilot,” from GitHub to a new “Copilot” key that is even part of the PC keyboard. But it will be interesting to see how the role of “co” in the “co-pilot” model evolves, particularly as AI tools… Read More

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