Book collection celebrating 15 years of Marketoonist

This Week's Cartoon

Herding Cats and Strategic Alignment cartoon

Herding Cats and Strategic Alignment

A few weeks ago, I drew a cartoon about the “silo syndrome” that most organizations struggle to navigate. It got me thinking about the challenge of strategic alignment in general — how hard it is to get and keep the extended organization on the same page. A big part of the marketing job is learning to manage by influence —… Read More

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Levers of Growth cartoon

Levers of Growth

I was struck by an observation from J. Walker Smith, Chief Knowledge Officer at Kantar: “The foundational prerequisite of growth is the courage to grow. Impediments to growth sit within a company itself. Growth is rarely hostage to the marketplace.” I like the idea that a brand is not “hostage to the marketplace” — that marketers can take agency for… Read More

7 Deadly Sins of Data-Driven Marketing cartoon

7 Deadly Sins of Data-Driven Marketing

My cartoons are often inspired by something I overheard the previous week. Last week, I traveled to speak at the GPeC Summit in Romania and got to hear UnMarketing author Scott Stratten’s entertaining take on marketing while I was there. Part of Scott’s talk included a rant on vanity metrics — the seductive allure of focusing on data that makes… Read More

The Silo Effect cartoon

The Silo Syndrome

One of my favorite marketing observations comes from HP founder David Packard: “Marketing is too important to be left to the marketing department.” Our customers don’t care about our org charts. They don’t care which department is responsible for what. When they interact with different parts of a business, all they see is one brand. That means that every functional… Read More

5 Stages of Missing Plan cartoon

Brand Planning

Mike Tyson was asked his thoughts on Evander Holyfield’s fight plan before a WBA Heavyweight Title bout and famously responded: “Everyone has a plan until they get punched in the mouth.” As we shift from Q3 to Q4 this week, brand planning season is in full swing for 2025, even as final 2024 numbers come into clearer view. The process… Read More

Creative Review by Committee cartoon

Creative Review by Committee

A few months ago, I heard Adam Morgan from eatbigfish and Jon Evans from System1 give a talk on the Extraordinary Cost of Being Dull at the Cannes advertising festival. Adam and Jon shared analysis from Peter Field who found that a “dull” advertising campaign has to spend £10m more a year in media on average to get the same… Read More

Sales-Focused Advertising cartoon

Sales-Focused Advertising

Peter Drucker wrote this in his 1973 book on management: “You have to produce results in the short term. But you also have to produce results in the long term. And the long term is not simply the adding up of short terms.” Business carries a bias toward short-termism in general, but particularly in marketing and advertising. There’s a fundamental… Read More

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