Generation Alpha Cartoons

Brands Chasing Youth

Gen Alpha cartoon

The marketing industry’s obsession with youth is nothing new.  Thinking about what makes the next generation of consumers tick is a perennial activity. Generic one-size-fits-all advice on how to crack the code on Gen Z (age 16-29) and Gen Alpha (age 0-16) circulates constantly. Sometimes these generations are awkwardly bundled together as “Gen Zalpha.” Much of it trades in lazy stereotypes. And it’s all pretty easy to spot. SKIM, an insights agency, released a global study that found the number one reason younger consumers reject brands is for “trying too hard.” I like this timeless advice from Ad Contrarian Bob Hoffman:  “There’s […]

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Beyond Gen Z

Gen Alpha cartoon

“Gen Z had a profound impact on how brands approached their consumer experiences, but companies will need to brace themselves even more for the changes Gen Alpha will infuse… “They aren’t just digital natives; these are digital ninjas, and whether brands are ready or not, they’re coming.” This comment is from Razorfish President Dani Mariano, on the announcement of a new attitude and behavior study about Gen Alpha, the newest generation to capture marketers’ attention.   Born between 2010 and 2024 (meaning the oldest are now teens), Gen Alpha, according to Mariano, is “already more Gen Z than Gen Z, […]

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Generation Alpha

Generation Alpha cartoon

Nike CEO John Donahoe recently gushed about Generation Alpha, the under 12 demographic that comes after Gen Z: “The way most companies look at consumers is ‘well, who’s got disposable income?’  We don’t look at it that way. We look at, who is setting the agenda? Who is the future?” Many marketers are starting to jump on the Gen Alpha bandwagon. McCrindle Research in Australia coined the Gen Alpha name in 2009 to describe the generation born between 2010 and 2025.  As the oldest Gen Alpha approaches their teenage years, marketers far beyond Nike are starting to ramp up their […]

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