Change Fatigue
A few weeks ago, I drew a cartoon exploring the nonstop drumbeat of change in business, particularly from a marketing perspective. When everything is constantly changing, it’s easy to lose sight of the power of consistency. And yet the flip side of that dynamic is resistance to change, even when change is necessary. A couple years ago, Gartner shared snapshots on the state of change in two different time periods. In 2016, the average employee faced two “planned enterprise changes” (such as a culture transformation, a restructuring, or a tech platform change). Just six years later, in 2022, the average […]
