Marketoon® Campaigns that outperformed other Pitney Bowes content marketing by 400% in half the time
Pitney Bowes is a 100-year old global technology company with commerce solutions for e-commerce, shipping, mailing, and data. They wanted to lighten up their marketing with a series of cartoons bringing to life pain points that their customer face.
Since 2017, we’ve worked with Pitney Bowes on multiple cartoon campaigns for different Pitney Bowes business units and customer profiles, based on the success on earlier campaigns.
Pitney Bowes found that the campaign series outperformed their next best content piece by 400% in half the time. Organic engagement rates were 4% versus LinkedIn industry average of 0.45%. When scaled with paid media as part of a Pitney Bowes Digital Marketing program, CTR and Engagement rates were more double the Pitney Bowes benchmark.