Finding humor in the pain points of cultural transformation for Lenovo Software

Lenovo Software helps businesses through the digital transformation journey.  We developed a series with Lenovo Software that focused on cultural transformation and found humor in some of the inefficient fads that some companies follow to drive productivity in work environments.

The cartoons were an integral part of Lenovo’s content marketing campaigns.  They were hosted on a dedicated microsite where readers could request the cartoons as physical collectibles such as mousepads and coffee mugs.

The cartoons were serialized individually as part Lenovo’s content marketing strategy.  The cartoons were also used by the Lenovo Software sales team in digital and print outreach.