Visualizing workplace challenges for WorkBoard
The challenge
WorkBoard makes OKR software that helps large enterprises focus on outcomes rather than outputs. Its buyers know the problem well: strategy that never leaves the C-suite, buzzwords that don’t translate into day-to-day work, and teams working hard on the wrong things. WorkBoard wanted a way to make these challenges instantly recognizable, and to make its point about alignment memorable.
What we made
We created a custom cartoon series called “Resultoons,” a play on WorkBoard’s focus on business results. Each cartoon shows a company stuck in old ways of working, from individual goals that undercut team success to strategies chiseled in stone that no one on the front lines has seen. Over five years and multiple campaigns, the series grew to more than 40 cartoons.
Where it ran
The Resultoons became a recurring “Resultoon of the Week” feature on WorkBoard’s website and ran across paid and organic social media. The series then extended to print and outdoor advertising, including mobile billboards in New York City.
Results
WorkBoard renewed the series for five years.
