Distilling surveys into easily shareable messages
Humana is a health insurance company with 13 million customers in the US. One of their main objectives is helping businesses improve health conditions for employees. They take a leadership role in creating a culture of health.
We created a series of marketoons to summarize the takeaway messages from wellness surveys commissioned by Humana. The marketoons worked as Trojan horses – encapsulating the surveys with humor for easy social sharing and encouraging readers to read the full surveys.