Talking Health Insurance with HealthMarkets
HealthMarkets makes it easier to shop for health insurance. Health insurance has never been more topical. To tap the national conversation on health insurance, we created a cartoon series to illustrate the confusion and frustration that many consumers feel about health insurance and Medicare. The cartoons are being seeded in social media and native advertising and will also be used in marketing collateral.
“Marketoons are a wonderful way to help HealthMarkets Insurance Agency connect with our audience. Marketoon Studios put a great deal of effort into understanding the customer experience and used that information to craft humorous cartoons that demonstrate how our company makes the complex process of buying health insurance easier for consumers.”
– David Peterson, Director of Marketing and Strategy, HealthMarkets, Inc.