Sparking HR Conversations with Google
“We spend more time working than doing anything else in life. It’s not right that the experience of work should be so demotivating and dehumanizing.” That’s the insight at the heart of WORK RULES!, a new book by Laszlo Bock, Google’s SVP of People Operations.
To help launch WORK RULES!, we created a marketoon series to illustrate some of the takeaways from the book. Cartoons spanned topics from interviewing to performance reviews to the perils of micromanaging.
The cartoons lived on a dedicated microsite and fueled social media conversations on Google+ and Twitter. The cartoons were integrated with the promotion plans of Google’s book publisher in the US and UK.