New Book collection celebrating 15 years of Marketoonist

This Week's Cartoon

7 types of marketing personas

Marketing personas sometimes say more about the marketing team than the customer. Often written out of sight in the ivory towers of marketing, personas are frequently unveiled without clear context of what they mean, how they were formed, or how the rest of the organization is supposed to use them. A couple years ago, I consulted with an early stage… Read More

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Most Recent Cartoons

brand social purpose

Sometimes we marketers can climb so far up the brand ladder from functional benefits to emotional benefits to social benefits, we can lose touch with why people are buying our products in the first place. There is power in purpose-driven brands. And yet, when every piece of marketing attempts to communicate some kind of social purpose, social purpose can start… Read More

what goes in an ad

After serious political forays in 2017 and 2018, ads focused much more on levity in this year’s Super Bowl. A recent Morning Consult poll showed that two-thirds of Americans don’t think political ads have any place in the Super Bowl. Morning Consult CEO Michael Ramlet said, “The Super Bowl is definitely the wrong place to make a statement.” He goes… Read More

state of user experience design

User experience design often loses sight of the actual user. When sites optimize so much for the behavior that it wants to influence next (collecting an email address, moving people into a funnel), the reason that people come to the site in the first place can get overlooked (or buried under pop-ups). There’s a continual balancing act between user experience… Read More

customer experience

Whenever I’m in the midst of a frustrating customer service exchange, I find myself reaching for a sketch pad. Last week it was Nespresso, but I think what happened is commonplace and illustrates some of where customer experience frequently falls short. I placed a simple coffee order online that turned into a lengthy web chat a week later when the… Read More

marketing predictions

This time of year, we marketers love to make bold predictions about the year ahead. We are perennially excited about the shiny new thing. That excitement can keep us informed but it can also distract us from what may actually be most important for our marketing strategy, our brand, and our business. It can also keep us tethered to the… Read More

TED talk on the Power of Laughing at Ourselves

My TED talk just went live. In October, I spoke at the TED headquarters in New York on how humor can be a vehicle to talk about things that are otherwise hard to talk about. At work, humor is often overlooked or discouraged, but it can be one of the most powerful communication tools. Humor brings people a sense of… Read More

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