Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

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This Week's Cartoon

Price and The Four Ps of Marketing cartoon

Pricing and The Four Ps of Marketing

“Price” is only one of the classic Four Ps of Marketing (the other three are “Product”, “Placement”, and “Promotion”). But it’s sure getting most of the focus right now, as businesses figure out how to brace for tariff impact. Some brands like Black & Decker have already started raising pricing. Others like P&G and Hasbro have signaled that price increases… Read More

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Most Recent Cartoons

Impact of Tariffs cartoon

Impact of Tariffs

I’ve been hearing requests from some of you to draw a cartoon explicitly on the impact of tariffs — including one reader fresh from the Canton Fair (China’s largest trade show). Businesses of all sizes and geographies have been trying to estimate the potential impact. Last week, 3M estimated potential annual impact of $850 million and J&J $400 million. But… Read More

Humanize the Brand cartoon

Humanize the Brand

There’s an aphorism I heard somewhere that “brands want to be human and humans want to be brands.” I’ve always found it funny when brand teams try to engineer sounding “human”. It can be like manufacturing “authenticity.” It’s often easy to see through it. But it’s particularly funny to me in the age of AI, as our own human roles… Read More

Evolution of Apps cartoon

Evolution of Apps

A couple years ago, Cory Doctorow observed a phenomenon in online products and platforms that he dubbed “enshittification”: “Here is how platforms die: First, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die…. Read More

Scenario Planning cartoon

Scenario Planning

There’s a famous observation from Dwight D. Eisenhower I’ve always found interesting: “Plans are useless, but planning is indispensable.” Another is Mike Tyson’s quip before a fight with Evander Holyfield: “Everyone has a plan until they get punched in the mouth.” What we know as “scenario planning” can be traced back to a Shell strategist named Pierre Wack in 1965…. Read More

AI-First cartoon

AI-First

Organizations have been sending very mixed signals with AI. Many have claimed a strategy of being “AI-first” in one breath, while setting confusing draconian guardrails in the next. The promise of AI has outpaced our organization’s ability to adopt it. I like how Oguz Acar, professor at King’s Business School advocated for a more balanced approach to adopting AI in… Read More

Navigating Uncertainty cartoon

Navigating Uncertainty

Almost exactly five years ago, in early March 2020, I drew a cartoon that captured some of how I felt in that moment of uncertainty. It showed a group of of people in a meeting and one holding up a coin: “We need to update the forecast. Heads, this will blow over soon. Tails, it’s the end of the world.”… Read More

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About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

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