Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

  • Campaigns
  • Speaking
  • About
  • Cartoons
  • Contact
  • New Book

marketing effectiveness

July 28, 2019 Leave a Comment

Marketing Automation cartoon
  • Paid licensing options include high resolution download.
  • Presentation $35.00Add to Cart
  • Newsletter or Website $100.00Add to Cart
  • Corporate Blog/Sponsored Post $50.00Add to Cart
  • View Cart
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Cheryl Calverley, CMO at UK mattress brand Eve Sleep recently observed: 

“We’ve reached peak performance optimization. Everyone has piled in and done the easy stuff in digital marketing … so we come back round in a circle. The only way to stand out from the crowd is creative.”

I like Chery’s sentiment of “peak performance optimization”.  So much of the focus of marketing technology the last few years has been on the arms race component — adding the next shiny thing to the martech stack to allow marketers to reach audiences more effectively. 

Yet the creativity of the message they use to reach those audiences is often overlooked in the race for performance and optimization.  We can’t fix annoying marketing by making it more effective.  Marketing automation can’t turn bad marketing into good customer relationships.

Your Ad Ignored Here
"If marketing kept a diary, this would be it."
- Ann Handley, Chief Content Officer of MarketingProfs
Order Now

Just as marketers are gaining new technology to make it easier to reach potential customers, customers are gaining new technology to make it easier to ignore whatever marketers are trying to say to them.

Or as the outgoing global CMO for McDonalds, Silvia Lagnado, put it: “Tech is a means to an end. It’s people first, not digital first.”

Here are a few related cartoons I’ve drawn over the years:

“The Future of Digital Advertising” December 2015

“8 Types of Annoying Ads” June 2017

“The Evolution of Advertising” November 2017

Filed Under: ad tech

Get a new marketoon each week:

Previous Post Next Post

make the logo bigger

Make the Logo Bigger cartoon

a CMO by any other name

CMO cartoon

Browse similar cartoons in: ad tech

Browse By Category See All Marketoons

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Paid licensing options include high resolution download.
  • Presentation $35.00Add to Cart
  • Newsletter or Website $100.00Add to Cart
  • Corporate Blog/Sponsored Post $50.00Add to Cart
  • View Cart
Your Ad Ignored Here Book Image

15 years of Marketoonist compiled for your marketing pleasure.

Order Now

About Marketoonist

tom_image

Marketoonist is the thought bubble of Tom Fishburne a career marketer and cartoonist. Learn More...

Subscribe

Get a new marketoon delivered to your inbox each week.

 

Browse Blog Posts

Browse Categories View by Date

Marketoon Campaigns

contentmarketing

Content marketing with a sense of humor.

Learn More

Keynote Speaking

speakingworkshops

Insightful, funny, and visual keynote talks and workshops.

Book Tom to Speak

Search Blog Posts

Marketoons

Browse Categories

Latest Tweet

  • Error: Invalid or expired token.

About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

© 2015 Marketoonist

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.