I took my family camping on a goat's milk farm a few months ago and asked the farmer what he thought about organic farming. He said that organic foods were a "rich man's luxury".
It got me thinking about the impact of a recession on ethical consumerism. As consumer's start squeezing their pocketbooks, how will this affect brands with a social mission that also carry a premium?
A friend was visiting from the states last week and mentioned that Target was down, but Wal-Mart was up, which made me wonder how consumers are starting to re-evaluate their shopping lists. I imagine quite a few are feeling conflicted.
Anyway, I find the "angel on one shoulder, devil on the other" device pretty handy, which I used here too.