I’ve been enjoying Seth Godin’s latest book, Meatball Sundae. He writes about the rush of companies jumping on the "new marketing" bandwagon. Some companies are leaping into myspace, youtube, blogging, etc. in exactly the same self-serving way they approach TV advertising — by trying to "interupt" consumers from what they were doing. This obviously misses the point. Consumers are gravitating to "new marketing" channels exactly because they are in control, not the brands. And certain brands are mismatched completely with new marketing … just like, say, meatballs and sundaes.
I’ve been amazed recently how often I hear of brands adding a myspace program like it’s just another FSI.
Anyway, it got me thinking of current teenagers and how resistant they are to old-school brands and ways of marketing. I think they can see right through attempts of stodgy brands to "get hip" and set up a myspace profile or something. Which led to this cartoon.
Will says
That’s brilliant stuff. And oh so true of so many clients.
Barry A. Smith says
Tom
Everything you do is valauble. I appreciate your wit, your transparency and your overall perspective. Keep up the important work.
ab says
So true. Love the cartoon.
Richard G. Crockett says
I see that this has been out for a few years, but I found it when googling “poser,” and it was a perfect image for a certain place in a blog post. I was delighted to see that you let bloggers use your images. Thanks! Great work! I gave you full credit. Cheers, Rick